People Planet Profit
Projects and Initiatives (‘Global Warming’, ‘Climate’, ‘Environment’, ‘Business’ etc.) can be viewed as having a balance of 3 pulling priorities: ‘People’, ‘Planet’, and ‘Profit’. People: The primary benefit is the immediate comfort of the people involved. Planet: The primary benefit is to the planet and environment; the comfort of people is secondary. Profit: The primary goal is making money – for the person, business, or country involved. Power may also be included in this category.